If
you worry that American corporations have lost the innovative, can-do
edge necessary to compete in today's global economy, you need to spend
some time with Dr Pepper.
I
don't mean a shrink, but the soft-drink. It's a brand that, let's face
it, has seemed a bit stodgy. But — Pow! — no more. Meet Dr Pepper Ten, a
brand-new concoction that promises to deliver the impossible: a macho
diet soda. How's that for innovation?
It
seems that the honchos over at the Dr Pepper Snapple Group have done
intensive market analysis and found that men think of diet drinks
as...well, girly. So they flinch at buying them.
No
sweat, said the corporate alchemists, we'll make a manned-up soda that
has only 10 calories, but still contains a manly dose of real sugar and
other stuff. It's low-cal, but none may dare call it "diet."
Corporate
officials won't disclose what's in the formula that supposedly will
make men salivate for a can of Ten, but the key ingredient seems to be
raw hucksterism. The pepped-up Dr Pepper is being launched with a
massive, testosterone-infused ad campaign that bluntly proclaims: "It's
not for women."
Be the first on your block to turn your manhood into something no woman would go near! HA!
No comments:
Post a Comment