In ancient times, people used the term generation to describe all the people alive. Over time, that has changed to more of a biological definition, which is the span of time from when one is born to when they have children. Because the median age of giving birth is now 30 years, that time span became too long to define a generation.
Today, the sociological definition of a generation spanning 15 years is widely recognised. This allows for an organised way of defining each generation, rather than waiting for an event or unexpected situation to end a generation or start a new one. It defines exactly when a generation starts and ends. It enables planning for the future and comparing across the generations more accurately.
So what are the different generations and why is generational analysis helpful? In this article, The Generations Defined, we provide the answers. READ MORE
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