10 April 12
merican Crossroads, the biggest of the Republican "super PACs,"
is planning to begin its first major anti-Obama advertising blitz of
the year, a moment the Obama re-election campaign has been girding for
and another sign that the general election is starting in earnest.
With an anticipated bank account of more than $200
million, officials at American Crossroads said they would probably begin
their campaign this month. But they said they would focus the bulk of
the first phase from May through July, which they believe is a critical
period for making an impression on voters, before summer vacations and
the party conventions take place.
Steven J. Law, the group's leader, said the ads would
address the challenge of unseating a president who polls show is viewed
favorably even though many people disapprove of his handling of the
economy. Basically, Mr. Law said, "how to dislodge voters from him."
The ultimate goal of the Crossroads campaign, Mr. Law
said, would be to better connect Americans' disappointment with the
economy to their views of the president, especially among crucial swing
voters.
The Crossroads advertising push - the timing of which
has been the subject of avid speculation at the Obama campaign
headquarters in Chicago - would give the campaign of Mitt Romney,
the Republican front-runner, the time and cover to map out its national
organization, replenish its bank account and put the finishing touches
on its own long-discussed advertising plan, which is expected to
highlight the economic pain of ordinary Americans. READ MORE
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