What do a former mouthpiece for tobacco and big oil, a corporate-interest PR flack, and the regional director of a Monsanto-funded tort reform group have in common?
They’re all part of the anti-labeling PR team that will soon unleash a massive advertising and PR campaign in California, designed to scare voters into rejecting the California Right to Know Genetically Engineered Food Act.
In November, California voters will vote ‘yes’ or ‘no’ on a law to require mandatory labeling of all GMO ingredients in processed foods, and ban the routine industry practice of mislabeling foods containing GMO ingredients as ‘natural.’
Polls show that nearly 90% of the state’s voters plan to vote ‘yes.’ But when November rolls around, will voter support still be strong? Not if the biotech, agribusiness, and food manufacturers industries can help it.
It’s estimated that the opposition will spend $60 million - $100 million to convince voters that GMOs are perfectly safe. They’ll try to scare voters into believing that labeling will make food more expensive, that it will spark hundreds of lawsuits against small farmers and small businesses, and that it will contribute to world hunger. None of this is true. On the contrary, studies suggest just the opposite.