Leaked Memo Reveals What ‘Breastaurants’ Actually Think Of Their Customers

Waitresses and a customer at a Texas-area
Twin Peaks restaurant

Popularly known as “breastaurants,” the franchises that cater to the male gaze by employing scantily clad waitresses are enjoying booming business even as the rest of the restaurant industry has been struggling. Case in point: Twin Peaks, a Texas-based chain that was founded in 2005 to provide an even racier alternative to the ubiquitous Hooters franchise, was the fastest-growing restaurant chain in the U.S. in 2013.

Twin Peaks attributes its success to a basic understanding of the sexes. “Men are simple creatures and so you don’t have to get too crazy to get them in the door,” Kristen Colby, the director of marketing for Twin Peaks franchise, told the Huffington Post earlier this year. She said that beer, sports, and beautiful women are all it takes.

An internal branding memo provided to ThinkProgress from a current employee at a Twin Peaks restaurant, who preferred to remain anonymous over fears about losing their job, backs up that claim. That employee said the memo was distributed to all the franchises nationwide, as well as handed out to waitresses.

According to the document, the restaurant wants to target guys “who love to have their ego stroked by beautiful girls,” and promises to provide an environment “that feeds their ego with the attention they crave.” They describe their typical customer as someone who likes “attention from beautiful girls and being recognized in front of the guys,” as well as someone who doesn’t want to be asked what he’s thinking:  READ MORE