Europe Is Preparing for Life Without America (w/ Richard Stengel) | How to Fix It

"Soft Power" is an equation that is built on the "carrot." I can help you

or the "stick," Or I can help someone else.  Those two components

of the equation are usually enough to move the calculations of

of the interested parties, in the desired direction.  It is a good

thing because it doesn't require a contest of strength or wills

be engaged because today's complex, intertwined world it is

often difficult to define what "grounds the battlefield" actually

exist on. 

Will it be physical ground, or, like with Iran, will it entail

a powerful economic component that cannot easily be 

dismissed, discounted, or controled.