Bypassing the "bumper sticker" sloganeering assumes that all voters are smart enough to know what they're voting for and why. We know, by Trumpism, that that is not the case and that some 40% of the nation's voters haven't a clue of what they're voting for, against, or why. Worse yet is the fact that they do not care, they vote to allow a deadly virus to not only infect them but to also allow themselves to carry and spread the virus to others, including their own family members and do so because it's called "freedom". In short, they are willing to vote against their own interest if they are presented with a catchy phrase or a scary alternative as "the problem".
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Just keep it civil.