Indianapolis Business Journal Reveals The 'Real' Reason WIBC Dropped GOP Extremist Rush Limbaugh

This past Monday I wrote a Daily Kos article about the Republican talk radio host, Rush Limbaugh, being dropped, after 22 years, from the Indianapolis radio station WIBC. Many other news /opinion sites covered the story, as well as IBJ (Indianapolis Business Journal). Most of the stories basically said the move was a simple change in direction:

Officials for WIBC parent Emmis Communications this month notified Los Angeles-based syndicator Premiere Networks that it would not extend its deal to air Limbaugh’s show.

Here's where the IBJ piece was a little different. Emmis' local market manager, Charlie Morgan, said the mega company's decision to drop Limbaugh was much more than a simple change - and they have been contemplating this move for 18 months.

While Morgan expects some WIBC listeners to be “hugely disappointed” by the change, he said losing Limbaugh could open up the station to more advertising opportunities.

"There are some—primarily national—advertisers that refuse to air commercials during Limbaugh’s show, Morgan explained. "

Emmis officials began notifying its advertisers of the change Monday.

And there it is - bonafide proof once again, that the boycott against Rush Limbaugh and his sponsors is not only working, it's remarkably effective. It's changing the face of talk radio altogether. Right now the biggest problem with radio - is Rush Limbaugh. And the hundreds of thousands of Limbaugh boycotters couldn't be more pleased.

Advertisers can't handle the pressure and loss of customers. Most companies, other than those run by Republican Dittoheads, are avoiding Rush Limbaugh like the plague. This was not the case in 2012.

That year, self-proclaimed 'El Rushbo' enjoyed sitting on the king's throne of Conservative 'hate radio' with a plethora of large lucrative sponsors. That all changed after he called an unknown college student a 'slut' and 'prostitute' while she advocated for insurance-paid birth control at a congressional hearing. Once Limbaugh's rant hit social media and went viral, huge sponsors like Ford, GM, McDonald's, Subway, Carbonite…began to pull their ads immediately after seeing the public's outrage.

Yes, the good old days are long gone for Limbaugh, though his camp begs to differ and continues to make lame attempts to derail the boycott Limbaugh used tojoke about. Also, his PR team is now blitzing search engines like Google with 10 or more RushLimbaugh.com stories per day - from the same show. Guess they need those page views to generate revenue because it sure isn't coming from sponsors.  READ MORE