How's That Diversity Thing Working Out For You, GOP?

Marco Rubio is supposed to be the GOP's Great Hispanic hope, but the polling firm Latino Decisions finds that Hispanics aren't biting:

This past November we asked 4,200 Latinos who voted in the 2014 midterm elections whether they had a favorable or unfavorable view of Rubio. Nationally, only 31 percent had a favorable view (12 percent "very favorable", and 19 percent "somewhat favorable") while 36 percent hold an unfavorable opinion of the Senator (22 percent "very unfavorable", and 14 percent "somewhat unfavorable"), a net of -5....

In competitive states where Latinos comprise a significant share of the active and eligible electorate, Rubio's numbers remain in negative territory. In his home-state of Florida--where Latinos are a critical component to this famously competitive state--Rubio's favorables reach only 39 percent, compared to 42 percent unfavorable; a -3 net result. Similarly, his unfavorable share is just over 40 percent in North Carolina and Nevada....  READ MORE