The Shocking True Tale Of The Mad Genius Who Invented Sea-Monkeys

By Evan Hughes | June 28, 2011

"Sea-Monkeys, do monkeys / Story of my life / Send three bucks to a comic book / Get a house, car and wife"—Liz Phair, “Gunshy"

In a 2002 interview with Erik Lobo of Planet X magazine, Harold von Braunhut comes across as the kind of charming old guy who might detain you in conversation a bit too long if you were volunteering at a home for the aged. An inventor and entrepreneur who brought us legions of wonderfully gimmicky toys before he died, at 77, in 2003, von Braunhut holds forth about times gone by, interrupted only when his cockatoo chews at the wire connecting his hearing aid to the telephone.

Von Braunhut was a short, balding man who had the accent that turns “beautiful” into “bee-YOO-dee-full,” and he often cast himself as the guy they all doubted until he showed ’em. In the interview he seems to delight in telling Lobo about his most famous and successful novelty item, Sea-Monkeys. These little critters, you may recall, carry with them the promise of “a BOWLFULL OF HAPPINESS—Instant PETS!” They’re supposed to arrive in the mail, spring to life in water, and soon start horsing around and making babies. According to von Braunhut, the problem with selling Sea-Monkeys early on, ya see, was that “nobody believed it!” He adds, “It’s a little bit like the story of the Wright brothers.”
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