But Rick Berman is not a doctor, not evil and not a scourge. While he is a wholly unprincipled little man, he's just a self-serving huckster who grubs for corporate dollars by offering to do their dirty PR work. His specialty is taking secret funding from major corporations to publicly slime
environmentalists, low-wage workers and anyone else perceived by his corporate clients as enemies.
Berman's modus operandi is not exactly sophisticated. Taking money from the likes of Phillip-Morris, Monsanto and Tyson Foods, he sets up tax-exempt front groups (with non-descript names like Center for Consumer Freedom, Employment Policies Institute and Environmental Policy Alliance), posing them as independent research and academic outfits. Each one is an empty shell, run by his small staff of political hacks out of his Washington, D.C., office, and, using the names of the front groups, Berman and Co. buy full-page newspaper ads and write opinion pieces filled with made-up facts and manufactured horror stories for clueless media outlets that amount to raw hatchet attacks on whatever progressive groups or public policies the corporate funders want to kill.
His mad dog style is hardly worrisome to those targeted, for rather than drawing converts to the corporate funder's cause, it merely rallies the usual anti-labor, anti-enviro, anti-"fill in the blank" crowd. But it still appeals to brand-name corporate clients, for Berman promises to spew their message into the media without having any of the nastiness stick to them. "We run all this stuff through nonprofit organizations that are insulated from having to disclose donors," he assured energy executives last year.
"There is total anonymity," he bragged. "People don't know who supports us." READ MORE